As part of our annual event in New York City, and thanks to a local donor, we were able to showcase our message of help for the most vulnerable members of the community on the screens of Times Square. A video introducing Fundación Tzedaká’s work was projected throughout the day and was be seen by thousands of tourists that pass through the epicenter of the Big Apple on a daily basis. Viewers were invited to join the support network that provides assistance to 35,000 people throughout Argentina.